Bath & Body Works Shares Drop 1.8% Ahead of Market Open; $80 Million Refund Overshadows Q2 Earnings Win

Bath & Body Works Shares Drop 1.8% Ahead of Market Open; $80 Million Refund Overshadows Q2 Earnings Win

COLUMBUS, Ohio, August 26, 2026, 07:12 EDT

  • BBWI traded 1.82% down at $17.27 before the market opened at 07:12 EDT.
  • Adjusted EPS was $0.62; excluding an $80 million tariff refund, it would have been $0.31.
  • Store sales declined by 5.4%, while direct sales registered a 3.0% increase and international sales climbed 24.9%.
  • The company increased its fiscal-year adjusted EPS outlook to a range of $2.60-$2.80, up from its previous guidance of $2.40-$2.65.

Bath & Body Works shares pointed down after the company’s quarterly outperformance was largely driven by a tariff refund. Bath & Body Works, Inc. (NYSE: BBWI) traded at $17.27 ahead of Wednesday’s open, down 1.82% from Tuesday’s $17.58 close, as of 07:12 EDT Yahoo Finance quotation.

Stock chart for NYSE:BBWI

The response came after shares dropped 8.29% on Tuesday ahead of the earnings announcement. Based on premarket trading, Wednesday’s further fall wiped out approximately $63 million in equity value. The calculation is based on 201.56 million shares in circulation.

Headline adjusted earnings were $0.62 per share, surpassing the firm’s projected guidance of $0.20-$0.25. However, a tariff refund of $80 million accounted for a large portion of this increase. Excluding the refund, adjusted EPS stood at $0.31, the company’s earnings release showed.

The refund represented 35.6% of the quarter’s $225 million in adjusted operating income. This also increased the adjusted gross-margin rate by 5.3 percentage points. Without this benefit, gross margin was 40.4%, a decrease of 90 basis points.

Q2 measureReportedUnderlying or prior guideInvestor read-through
Net sales$1.514 billion$1.472-$1.503 billion guideRoughly $11 million above the upper end
Adjusted EPS$0.62$0.31 excluding refund; $0.20-$0.25 guideCore result still topped the guidance
Adjusted gross margin45.7%40.4% excluding refundOff 90 basis points when omitting refund
Adjusted operating income$225 million$80 million tariff refundRefund made up 35.6% of total

Quarterly sales decreased 2.3% to $1.514 billion. Sales at stores in the U.S. and Canada dropped 5.4% to $1.131 billion. These stores accounted for around three-quarters of the company’s total revenue.

Direct sales climbed 3.0% to $275 million, marking the first quarterly growth since 2021. International and other revenue grew 24.9% to $108 million. Combined, the smaller channels compensated for approximately 46% of the drop in store sales.

Adjusted operating income increased by 30.4% to reach $225 million. Excluding the refund, this amount would have been approximately $145 million, prior to any tax considerations. This comparison underlines that the sales mix has a greater impact than the reported EPS beat.

The retailer lifted its full-year adjusted EPS forecast to a range of $2.60 to $2.80. The midpoint is up 17.5 cents, an increase of 6.9% compared to the previous guidance. Free cash flow is now expected to reach approximately $650 million, $50 million higher than before earnings presentation.

Management is now forecasting 2026 cost savings of approximately $200 million, $25 million more than its original goal. About half of these savings are set to bolster gross margin, while the remainder will cut operating expenses.

Chief Executive Daniel Heaf stated that “underlying business trends remain pressured.” He highlighted ongoing progress in body care and noted better pricing for newly launched products. Direct growth, he added, came after adjustments to the digital experience.

Wall Street opinion is split. The consensus among 18 analysts is Hold, with an average target price of $25.33. Latest recommendations include a Sell from Goldman at $19 and a Buy from Citi at $25 analyst forecast record.

Risks: Adjusted earnings per share for the third quarter are projected between $0.07 and $0.12, below the $0.35 recorded last year. Sales are anticipated to drop by 2.5%-5.0%. Increased store declines or an uptick in promotions may offset gains in the digital and international segments.

Investors will focus on management’s conference call at 08:30 EDT. The main issue is if growth in higher-margin digital can balance softer store performance once the one-off refund is no longer a factor.

NYSE: BBWI · Q2 2026

Bath & Body Works investor dashboard

Premarket snapshot: August 26, 2026, 07:12 EDT · Earnings data: quarter ended August 1, 2026

Premarket price
$17.27
−1.82% from Tuesday's $17.58 close; about $63 million of equity value lost
Q2 net sales
$1.514B
−2.3% YoY; roughly $11 million above the top of company guidance
Adjusted EPS
$0.62
$0.31 without the $80 million tariff refund
FY26 free cash flow
~$650M
+$50 million versus the May outlook

Where the sales moved

U.S. & Canada stores $1.131B −5.4% Direct $275M +3.0% International & other $108M +24.9% Bar length = share of total Q2 sales

Stores still generated 74.7% of quarterly revenue. Direct and international growth offset about 46% of the $65 million store-sales decline.

The $80 million earnings bridge

Adjusted EPS $0.31 underlying $0.62 Adjusted gross margin 40.4% underlying 45.7% Refund = 35.6% of $225M adjusted operating income
Ex-refundReported

Guidance: higher EPS, smaller sales change

FY26 metricMay 27Aug. 26Change
Net-sales growth−4.5% to −2.5%−4.0% to −2.5%Low end +0.5 pt
Adjusted EPS$2.40-$2.65$2.60-$2.80Midpoint +6.9%
Adjusted gross margin~42.4%~43.3%+90 bps
Free cash flow~$600M~$650M+$50M
Capital spending~$270M~$240M−$30M

Valuation at the premarket indication

Equity value~$3.48B
FY26 adjusted P/E~6.4× midpoint
FY26 free-cash-flow yield~18.7%
Annual dividend yield~4.6%
52-week range$14.28-$32.32

Calculated with $17.27, 201.56 million shares, $2.70 adjusted EPS midpoint and $650 million free-cash-flow guidance. No repurchases are assumed in management's outlook.

Analyst map

DateFirmViewTarget
Aug. 19TelseyHold$22
Aug. 18JPMorganNeutral$24
Aug. 18CitiBuy$25
Jul. 8Goldman SachsSell$19

Consensus: Hold from 18 analysts; average target $25.33. Targets may change after the earnings call.

What matters next

Management conference call. Watch the refund accounting, promotion cadence and digital contribution.
Sales guide: −5.0% to −2.5%. Adjusted EPS guide: $0.07-$0.12 versus $0.35 last year.
Cost-savings expectation: about $200 million, $25 million above the initial target.
Management's stated horizon for a more material transformation benefit.

Investor read-through

The report beat the company's guidance even after removing the refund. The valuation question is whether direct and international growth can offset a store channel that still supplies three-quarters of sales. The third-quarter guide keeps that test unresolved.

Sources: Bath & Body Works Q2 2026 earnings release and presentation; Yahoo Finance quotation at 07:12 EDT; StockAnalysis analyst record. Price data are indicative and may be delayed. Calculations are derived from disclosed inputs and rounded.

Leokadia Głogulska

Leokadia Głogulska is a financial and technology journalist at TS2.tech. Her coverage ranges from stocks and artificial intelligence to space technology and developments across global markets. She graduated from Wrocław University of Economics and Business and worked in financial analysis before becoming a business journalist.

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