Hooters’ bankruptcy comeback: iconic uniforms change and a simpler menu rolls out
NEW YORK, December 31, 2025, 19:44 ET Hooters is rolling out a redesigned waitstaff uniform and a pared-back menu as the chicken-wing chain tries to steady the business after emerging from Chapter 11 bankruptcy. The makeover matters because Hooters is betting on a reset of its image — and tighter operations — at a time when many U.S. casual-dining brands are fighting higher costs and softer discretionary spending. For Hooters, the uniform is not a side detail. It is a signature part of the brand, and the company is leaning on a “back to basics” pitch to bring in families