Adobe stock rises as holiday online sales hit $257.8B and AI shopping traffic jumpsAdobeAdobe stock rises as holiday online sales hit $257.8B and AI shopping traffic jumps
Adobe shares rose 0.6% to $338.10 on Wednesday after Adobe Analytics data showed U.S. online holiday spending hit $257.8 billion, above the company’s prior forecast of $253.4 billion. Buy-now-pay-later, an installment-payment option, accounted for $20 billion of spending and retail sites saw a 693.4% jump in traffic tied to AI shopping assistants and chatbots, Adobe said. “Competitive discounts and flexible payment options like Buy Now Pay Later also contributed to driving record spend,” said Vivek Pandya, lead analyst at Adobe Digital Insights. Reuters
