Spotify stock price slips as Goldman upgrades SPOT and new AI “Prompted Playlist” rolls out
New York, Jan 22, 2026, 20:40 (ET) — Market closed. Shares of Spotify Technology S.A. slipped 0.7%, ending Thursday at $498.42, after hitting an intraday range from $491.31 to $505.65. The stock kicked off the session at $505.50 but drifted lower by the close. (markets.businessinsider.com) The dip hands traders two new angles as they approach Friday: a bullish call from Goldman Sachs and Spotify’s latest AI playlist feature rolling out in North America. The reason this matters now is straightforward. Spotify is pushing pricing and engagement strategies to boost revenue, and investors are keen to see if it can pull