Adobe stock rises as Sundance-linked AI push puts Firefly Foundry back in focus
Adobe shares rose 1.6% to $298.88 by midday Thursday after the company launched new AI video tools and announced Sundance-related partnerships. The stock outperformed major software indexes. Investors are watching for signs on Adobe’s March 12 earnings call that AI features are driving paid demand. Adobe remains 37% below its 52-week high.