NFLX Stock Today (Nov 15, 2025): Split Takes Effect Monday, Ads Reach 190M Viewers, Gaming & ‘Netflix House’ Add New Growth Levers — Analysis & 2026 Forecast
Updated: Saturday, November 15, 2025 Key takeaways at a glance What changed for NFLX in November 2025 1) The 10‑for‑1 stock split is here.Netflix’s third split since its 2002 IPO resets the share price and may boost liquidity and retail accessibility. Record date: Nov 10; distribution: after close Nov 14; split‑adjusted trading starts Nov 17. Splits don’t change fundamentals, but they can catalyze near‑term trading interest. Netflix 2) Ads now speak MAV, not MAU.Netflix moved advertisers from users/accounts to viewers with 190M MAVs (viewers who watch ≥1 minute of ads per month, adjusted for co‑viewing). The company is testing dynamic