Diageo Shares Jump on $2.3bn Asahi Deal: What Today’s Kenya Exit Means for a Turnaround, Dividends and the £16 “Value” Debate
Diageo (LSE: DGE) is back in focus on 17 December 2025 after agreeing to sell its 65% stake in East African Breweries (EABL) to Asahi for $2.3bn. Here’s what the deal means for debt, dividends, and whether the share-price slump since 2022 is finally setting up a recovery. Investegate+2Reuters+2 London-listed drinks giant Diageo—the owner of Johnnie Walker and Guinness—has delivered one of its biggest corporate headlines of 2025, agreeing to sell its controlling stake in East African Breweries (EABL) to Japan’s Asahi Group in a transaction expected to generate estimated net proceeds of $2.3 billion after tax and transaction costs.