Nike Stock (NKE) Today: Analyst Targets Split Ahead of Dec. 18 Earnings as “Win Now” Turnaround Faces Margin, China, and Tariff Tests
Nike shares traded between $67.34 and $69.13 on Friday, last seen near $67.50, slightly below the previous close, as investors positioned ahead of Q2 FY2026 earnings. BTIG and Jefferies reiterated buy ratings with $100 and $115 targets, while BWG Global downgraded its view to Mixed. Volatility followed broader market pressure and debate over Nike’s turnaround and margins.