Porsche’s €1B Loss Shocks Auto Industry – EV U-Turn and Tariffs Plunge Luxury Carmaker into Crisis
Porsche AG reported a €966 million operating loss for Q3 2025, its first quarterly loss in modern history and a sharp reversal from a €974 million profit a year earlier. The loss far exceeded analyst expectations, driven by €3.1 billion in charges from scaling back its EV strategy and a €700 million hit from U.S. tariffs. Deliveries in China fell 26% year-to-date. Shares have dropped over 30% in the past year.