Rivian stock tumbles on UBS sell call — what to watch before Thursday’s open
New York, January 14, 2026, 21:33 (EST) — Market closed. Rivian Automotive (RIVN.O) shares dropped 7.2% to $17.50 on Wednesday following a downgrade from UBS, which cut the EV maker to Sell from Neutral. Despite raising its price target to $15, UBS warned the stock remains “prone to sentiment swings.” (TipRanks) With U.S. markets closed, the downgrade hits as a reality check for a stock driven more by hype — autonomy, software, a cheaper model — than by new information. The market’s focus now is on whether Rivian’s next move will come from strong deliveries and improved margins, or if