SoFi (SOFI) Becomes First U.S. National Bank to Offer In‑App Crypto Trading; Stock Jumps on Nov. 11, 2025
SoFi launched SoFi Crypto today, allowing customers to buy, sell, and hold digital assets like Bitcoin and Ethereum directly in its app. The company says it is the first FDIC-insured U.S. bank to offer consumer crypto trading. CEO Anthony Noto cited new federal regulations as key to the move. SoFi shares rose over 8% intraday following the announcement.