Fifth Third’s Social Security card change puts $3.6 billion Direct Express deposit base in play
Fifth Third Bancorp (NYSE:FITB) is absorbing millions of Direct Express cardholders and $3.6 billion in noninterest-bearing deposits as Social Security ends paper checks, giving FITB a major low-cost funding boost—but execution risks loom as the bank integrates Comerica’s former program and manages potential fraud and service challenges.