Hims & Hers Health stock price steadies after wild Novo week as focus shifts to margins
Hims & Hers Health shares traded near $23.82 Friday after a volatile week sparked by its new obesity-drug deal with Novo Nordisk. Under the agreement, Hims will sell FDA-approved Wegovy and Ozempic at Novo’s prices and stop advertising compounded GLP-1 drugs. Analysts warn the shift to branded drugs could hurt margins, with Hims needing far more subscriptions to offset lost profits. The FDA and Eli Lilly have stepped up scrutiny of compounded weight-loss drugs.