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NYSE:NU 6 January 2026 - 6 March 2026

Nu Holdings lands Inter Miami stadium naming rights in latest U.S. branding push

Nu Holdings lands Inter Miami stadium naming rights in latest U.S. branding push

Nu Holdings Ltd, operator of Brazil’s Nubank, has landed a multiyear deal with Inter Miami CF for naming rights at the soccer club’s new Miami stadium, the company announced Wednesday. The move marks Nu’s bid to boost its U.S. visibility. Cristina Junqueira of Nu described the partnership as an “anchor” for their brand stateside. Inter Miami’s managing owner Jorge Mas said the club sought out partners sharing a “disruptor mindset.” This deal stands out right now as Nu shifts gears in Latin America, leaving its fast-growth streak behind and facing a harder challenge: convincing existing customers to buy more, while dipping its toes into new markets. Slapping its brand on a stadium—a classic naming-rights move—may seem a broad-brush approach, but getting that logo in front of American audiences could quickly boost recognition for a still unfamiliar name.
6 March 2026
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Nu Holdings taps Messi’s Inter Miami for ‘Nu Stadium’ as U.S. bank push nears

Nu Holdings taps Messi’s Inter Miami for ‘Nu Stadium’ as U.S. bank push nears

Nu Holdings Ltd, which owns Nubank, has struck a multiyear deal with Inter Miami CF that puts its name on the team’s new Miami Freedom Park stadium—now set to be called “Nu Stadium.” The 26,700-seat facility is scheduled to open April 4, with financial details kept under wraps. Stadium plans go beyond soccer: concerts and other events are also on the calendar, according to the two companies. The move comes with a clear signal on timing. Inter Miami announced that starting in August, Nu’s logo lands on the back of the club’s jersey—just as Major League Soccer introduces the new sponsorship slot later this year. “Nu Stadium will anchor our brand in the United States,” said Nu co-founder Cristina Junqueira.
5 March 2026
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Nubank owner Nu snags Inter Miami “Nu Stadium” naming rights as U.S. banking push heats up

Nubank owner Nu snags Inter Miami “Nu Stadium” naming rights as U.S. banking push heats up

Nu Holdings Ltd announced Wednesday that it’s entering a multiyear partnership with Major League Soccer’s Inter Miami CF, securing naming rights for the club’s upcoming stadium in Miami. The companies kept financial details under wraps. Nu shares slipped roughly 3% before the bell. Nu is putting its brand on the map in the United States as it works to secure a regulated banking position. Back in January, the company said it had won conditional approval from the Office of the Comptroller of the Currency to set up a national bank—a federal charter that opens the door to deposit accounts and lending. Nu still needs a green light from the Federal Reserve and the FDIC before it can proceed.
4 March 2026
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Nu Holdings stock price jumps as Nubank claims Brazil’s No.2 spot and signs Mercedes F1 deal

Nu Holdings stock price jumps as Nubank claims Brazil’s No.2 spot and signs Mercedes F1 deal

New York, Jan 22, 2026, 15:04 EST — Regular session Nu Holdings shares climbed about 62 cents, or 3.6%, to $17.86 on Thursday after Nubank announced it had become Brazil’s second-largest financial institution by customer count, according to 2025 central bank data. The fintech reported it now serves over 112 million customers in Brazil—around 61% of the adult population—and has moved up one spot annually in the rankings since 2022. It also noted monthly activity at 85%, with average revenue per active customer hitting a record high in Q3 2025. “More than growing in numbers, our focus is to have a meaningful presence in people’s financial lives,” said Livia Chanes, CEO of Nubank Brazil.
22 January 2026
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