Nu Holdings shares climbed about 62 cents, or 3.6%, to $17.86 on Thursday after Nubank announced it had become Brazil’s second-largest financial institution by customer count, according to 2025 central bank data. The fintech reported it now serves over 112 million customers in Brazil—around 61% of the adult population—and has moved up one spot annually in the rankings since 2022. It also noted monthly activity at 85%, with average revenue per active customer hitting a record high in Q3 2025. “More than growing in numbers, our focus is to have a meaningful presence in people’s financial lives,” said Livia Chanes, CEO of Nubank Brazil.
