Nu Holdings lands Inter Miami stadium naming rights in latest U.S. branding push
Nu Holdings Ltd, operator of Brazil’s Nubank, has landed a multiyear deal with Inter Miami CF for naming rights at the soccer club’s new Miami stadium, the company announced Wednesday. The move marks Nu’s bid to boost its U.S. visibility. Cristina Junqueira of Nu described the partnership as an “anchor” for their brand stateside. Inter Miami’s managing owner Jorge Mas said the club sought out partners sharing a “disruptor mindset.”
