Newell Brands Stock Jumps After 2026 Outlook Hike, But the Sales Test Is Not Over
Shares of Newell Brands Inc. jumped Friday after the Sharpie and Rubbermaid parent boosted its 2026 sales and adjusted earnings forecasts. Despite a drop in first-quarter underlying sales, the company pointed to stronger-than-anticipated demand and margins in all three segments. This shift is significant for Newell, which has been working to stabilize after navigating a tough price-and-volume squeeze. Back in February, Reuters said the company rolled back prices on certain Graco and Rubbermaid goods, reversing some of the hikes triggered by tariffs. The move came as younger and lower-income consumers started cutting back on non-essential purchases.