Planet Fitness Stock Just Had Its Worst Day — Weak Sign-Ups Forced a 2026 Reset
Planet Fitness shares plunged 31% to $44.01 Thursday after the company cut its 2026 growth targets and paused a planned Black Card price hike. The company now expects about 1% same-club sales growth and 7% revenue growth for 2026, down from earlier forecasts. First-quarter revenue rose 21.9% to $337.2 million, but management cited weak member growth and increased competition.