Planet Fitness Stock Just Had Its Worst Day — Weak Sign-Ups Forced a 2026 Reset
Shares of Planet Fitness Inc. tumbled 31% Thursday to $44.01, hitting their lowest finish since April 2020 after the company trimmed its 2026 growth outlook and put a halt on a planned Black Card membership price hike. It marks the steepest one-day drop for the gym chain since its 2015 market debut, according to Bloomberg. The first quarter carries weight for Planet Fitness—it’s when resolution-driven signups typically flood in. This year, net membership climbed by more than 700,000, counting new members after cancellations, the company reported. But CEO Colleen Keating didn’t mince words with analysts, calling that growth “not satisfied” following a noticeable slowdown in March and early April.
