Zillow (Z) Stock Slides on Dec. 15, 2025 as Google Tests Real Estate Listings: Analyst Forecasts, Risks, and What Comes Next
Zillow shares plunged about 10% Monday, closing near $67, after reports that Google is testing real estate ads and listings in Search. Trading volume jumped to 28 million shares, far above the average. Other real estate stocks also fell. Google’s test features home-for-sale ads with photos, prices, and agent contact options, raising concerns over Zillow’s core business.