Amazon stock: What to watch as analysts raise targets on Rufus AI and AWS
New York, Jan 5, 2026, 06:02 (EST) — Premarket Amazon.com shares edged higher in premarket trading on Monday as two analyst notes pointed to upside from the company’s AI-powered shopping assistant and cloud growth. The stock was up about 0.4% at $227.33, after ending Friday at $226.50. MarketWatch The fresh bullish calls matter because investors are pressing Amazon to show that its AI push is moving the needle beyond headlines. That means stronger demand at Amazon Web Services (AWS) and evidence that new shopping tools convert browsers into buyers without squeezing profitability. Investing The timing is tight. Earnings calendars tracked