Asus hits pause on smartphones: no new Zenfone or ROG Phone models expected in 2026
Asus chairman Jonney Shih said the company will stop launching new smartphone models, putting its Zenfone and ROG Phone lines on indefinite hold. Asus will shift resources to commercial PCs and AI hardware, with no new phones planned for 2026. The company has not set a timeline for resuming phone development. Existing mobile users face uncertainty over future support.