XETRA:MRK News 9 January 2026

January 29, 2026, 9:24 AM EST. The sales coverage modeling artificial intelligence (AI) market is projected to grow from $1.8 billion in 2024 to $5.81 billion by 2029, reflecting a compound annual growth rate (CAGR) of roughly 26.4%. Growth drivers include increased investments in holographic security technologies, expanding government security programs, and rising demand for personalized customer experiences powered by AI. Key trends feature advancements in multi-layer encryption, holographic watermarking, and machine learning authentication tools. Industry leaders such as Salesforce are integrating conversational AI copilots to boost sales productivity through automation and real-time insights. Notable acquisitions, such as Salesloft's purchase of Drift, aim to enhance AI-driven personalization along the buyer journey. This dynamic market is shaped by intensified focus on intellectual property protection and tailored sales strategies enabled by AI analytics.