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Deckers stock jumps nearly 20% after Hoka-led outlook raise — what to watch before Monday’s open
31 January 2026
2 mins read

Deckers stock jumps nearly 20% after Hoka-led outlook raise — what to watch before Monday’s open

New York, January 31, 2026, 09:00 EST — Market closed.

  • Deckers shares climbed 19.46% on Friday, closing at $119.34, before slipping 0.49% in after-hours trading.
  • The footwear maker boosted its fiscal 2026 outlook following a fiscal third quarter that surpassed expectations.
  • On Monday, traders focus on tariff exposure, full-price demand, and fresh analyst reactions.

Deckers Outdoor shares jumped 19.46% on Friday, closing at $119.34 after the company boosted its annual outlook. In after-hours trading, the stock dipped 0.49%. With U.S. markets closed Saturday, investors have the weekend to mull over the new guidance ahead of Monday’s session.

This move is significant as Deckers reported results amid a shaky consumer environment, where footwear buyers remain wary of prices and discounts. The company’s updated outlook also brings tariffs back into the spotlight, a familiar source of volatility for the group.

Deckers reported fiscal third-quarter net sales up 7.1% at $1.958 billion, with diluted EPS climbing to $3.33. The company boosted its fiscal 2026 guidance, projecting revenue between $5.40 billion and $5.425 billion, and EPS in the range of $6.80 to $6.85. Deckers also plans to repurchase over $1.0 billion in shares this fiscal year. CEO Stefano Caroti pointed to “significant global demand” for UGG and HOKA. Deckers Brands

A regulatory filing revealed the company released its results and outlook in a Form 8-K and scheduled a conference call to go over the quarter. CFO Steven J. Fasching signed the report.

Deckers has revised its expected net tariff impact on fiscal 2026 earnings down to roughly $25 million, a sharp drop from the previous $55 million to $75 million estimate. The company credited price hikes and strong full-price sales for the improvement. Looking at the sector, Nike is still navigating a turnaround, Puma has warned of margin pressure due to heavier discounting, and Adidas reports gaining momentum. J.P. Morgan analysts described robust sales growth at Adidas and Deckers as “good news” for Asics and the wider sportswear sector. Deckers currently trades at a forward P/E of about 14.6, compared to the industry median near 13.8. Reuters

Telsey Advisory Group’s Dana Telsey bumped her price target to $120 from $105 while maintaining a Market Perform rating. She described the quarter as “healthy,” but noted investors will want to see sustained momentum across all brands and channels. TipRanks

Williams Trading raised its price target to $160 from $135 and stuck with a buy rating, according to Investing.com. The outlet called the company’s updated full-year guidance conservative, despite the strong quarterly results.

That sharp Friday jump doesn’t close the debate over demand staying power. Discretionary spending could still slip back. More discounting on athletic and casual footwear might hit margins. And changes in trade policy remain a risk to volumes.

As the new week begins, investors will be watching to see if Deckers can maintain full-price sales without resorting to markdowns. They’ll also track whether growth in its direct-to-consumer channels—its own stores and websites—remains in step with wholesale expansion.

Trading picks up again Monday, February 2, with investors set to see if Deckers’ post-earnings boost holds—and if more price-target revisions roll in.

Shan Ahmed Khan is a senior markets reporter at TS2.tech, specializing in stocks, technology and macroeconomic trends. A graduate of the Lahore University of Management Sciences (LUMS), he previously worked in investment research and market analysis. His coverage helps readers understand the key developments influencing global financial markets and emerging industries.

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