DEARBORN, August 11, 2026, 12:05 EDT – Ford shares moved higher after DBS raised its rating on the stock, citing a stronger profit outlook that encouraged buyers.
- Ford stock gained 1.9%, reaching $14.12 in late-morning trading in New York.
- DBS raised its rating on Ford to Buy and set a price target of $17, suggesting a potential 20.4% upside.
- Wall Street analysts are divided, with seven issuing Buy ratings, seven recommending Hold, and one assigning a Sell.
- Ford increased its forecast for 2026 adjusted EBIT to a range of $10 billion to $11 billion.
Shares of Ford Motor Company NYSE:F rose 1.9% on Tuesday following an upgrade from DBS, which raised its rating to Buy with a $17 price target. This target implies a 20.4% potential upside from Ford’s late-morning trading level.
The upgrade comes two weeks after Ford increased its profit outlook. It also highlights a significant disagreement over the degree of credit investors should assign to the turnaround.
Seven analysts have assigned a Buy rating to Ford, while another seven recommend Hold and one suggests Sell. This evenly divided sentiment is more significant than the small increase seen on Tuesday.
| Ford trading snapshot | August 11 reading | Comparison |
|---|---|---|
| Share price | $14.12 | Gained 1.88% |
| Intraday range | $13.84-$14.18 | Session began at $13.88 |
| Volume by 11:40 EDT | 12.74 million | Typical volume 52.43 million |
| Market value | $56.21 billion | Shares outstanding at 3.92 billion |
| 52-week range | $11.11-$17.78 | Shares trading 20.6% under high |
Shares moved in a range of $13.84 to $14.18 as of 11:40 EDT. Trading volume reached 12.74 million, trailing the daily average of 52.43 million.
DBS analyst Elizabelle Pang has set her target at $17, above the Street average of $15.89. The target aligns with those from JPMorgan, Piper Sandler and UBS.
| Analyst or measure | Rating | Target | Upside/downside |
|---|---|---|---|
| DBS, August 11 | Buy, raised | $17.00 | +20.4% |
| Barclays, August 7 | Hold | $14.00 | -0.9% |
| Citi, July 29 | Buy, raised | $20.00 | +41.6% |
| Wells Fargo, July 29 | Sell | $11.00 | -22.1% |
| 15-analyst average | 7 Buy / 7 Hold / 1 Sell | $15.89 | +12.5% |
The price target spans from $11 to $20, reflecting an 82% gap that highlights the main discussion point: while Ford has made tangible industrial progress, its earnings profile still shows inconsistency.
The positive outlook begins with the second quarter, as adjusted earnings surpassed forecasts by 21% and revenue came in 6% above analyst expectations.
| Second-quarter measure | Ford result | Street estimate | Difference |
|---|---|---|---|
| Adjusted EPS | $0.42 | $0.35 | +21.3% |
| Revenue | $48.30 billion | $45.47 billion | +6.2% |
| Adjusted EBIT | $2.50 billion | $2.10 billion year earlier | +17% |
| Adjusted free cash flow | $2.10 billion | Not applicable | $43.4 billion in liquidity |
Ford reported revenue of $48.3 billion and adjusted EBIT totaling $2.5 billion, according to the company’s official statement. At the end of June, Ford held $22.3 billion in cash and had $43.4 billion in total liquidity.
The company increased its 2026 adjusted EBIT forecast to a range of $10 billion to $11 billion, up from the previous estimate of $8.5 billion to $10.5 billion. Adjusted free cash flow guidance was also raised, now expected between $6 billion and $7 billion compared to the prior range of $5 billion to $6 billion.
Chief Financial Officer Sherry House described the shift in straightforward terms. “Our industrial system is getting fitter,” she said to journalists following the earnings report. Reuters
| Ford segment | Q2 revenue | Q2 EBIT | EBIT margin |
|---|---|---|---|
| Ford Blue | $26.1 billion | $1.14 billion | 4.4% |
| Ford Pro | $17.8 billion | $1.72 billion | 9.7% |
| Ford Model e | $1.0 billion | -$919 million | -89.6% |
Ford Pro continued to deliver the strongest segment margin. Ford Blue saw gains, yet Model e reported a loss nearing $1 per dollar of revenue. This product mix accounts for both the raised outlook and the reserved analyst consensus.
A leadership shift occurred on Tuesday, as Ford appointed Mano Mannoochahr chief AI and data officer. Mannoochahr previously headed data and AI initiatives at Verizon.
Mannoochahr described the decision as “a meaningful homecoming.” He stated that while Ford’s legacy is significant, it was the company’s forward-looking vision that attracted him to return to American manufacturing. CDO Magazine
Software aids in growing service revenue and improving factory productivity, but it cannot swiftly eliminate capital costs. Ford said it reached 1.6 million paid subscriptions, marking a 50% rise from the previous year.
Risks: Ford reported a 9.6% decline in U.S. sales for the first half. Model e projects roughly $4 billion in losses for 2026, with tariffs anticipated to amount to nearly $1 billion. Weaker demand for trucks would affect the business units financing the shift.
The next challenge is meeting the $10 billion-$11 billion EBIT target. Ford Pro’s 9.7% margin is expected to offset Model e’s losses while maintaining cash flow strength.
Related articles: NYSE:F
