Hims & Hers Health (NYSE:HIMS) stock jumps 11% before earnings as margin ramp faces key test
3 August 2026

Hims & Hers Health (NYSE:HIMS) stock jumps 11% before earnings as margin ramp faces key test

NEW YORK, August 3, 2026, 4:55 p.m. EDT

  • Shares closed at $30.82, up 10.98%, and traded at $30.92 after hours.
  • The close stood 5.1% above its pre-FTC level on July 28.
  • Preliminary midpoint math implies a 13.9% second-half adjusted EBITDA margin. May guidance excluded Eucalyptus.

Hims & Hers Health, Inc. surged 10.98% to $30.82 on Monday. The stock added another 0.3% after regular trading ended. It outpaced the Nasdaq Composite’s 2.13% gain and the S&P 500’s 1.48% rise.

Stock chart for NYSE:HIMS

The rebound repaired last week’s regulatory selloff. Monday’s close was 5.1% above July 28, before the FTC lawsuit. The daily gain also equaled 78% of the options-implied earnings move.

DateMain eventCloseDaily moveChange from July 24
July 24Starting point$28.09-14.20%
July 27Rebound$30.24+7.65%+7.7%
July 28Pre-FTC close$29.32-3.04%+4.4%
July 29FTC lawsuit$25.00-14.73%-11.0%
July 30Initial recovery$27.04+8.16%-3.7%
July 31Week-end close$27.77+2.70%-1.1%
August 3Earnings-week rally$30.82+10.98%+9.7%

Published closes come from Investing.com and MarketWatch. Cumulative moves are calculations based on those closes.

Shares still finished the July 27–31 week down 1.1%. They then climbed 23.3% from the lawsuit-day close through Monday. The market has erased the price damage.

Next comes the operating test. Hims reports second-quarter results after the August 10 close. Its conference call starts at 5 p.m. ET.

Options imply a 14% move around that report. That sits below the 15.2% average implied before the prior eight releases. Actual moves exceeded expectations three times.

Earnings-volatility measureAugust 10 setupPrior eight reports
Implied share move14.0%15.2% average
Implied-move range13.3%–16.7%
Actual move exceeded implied move3 of 8
Largest positive actual move+76.1%
Largest negative actual move-34.1%
Monday gain as share of current implied move78.4%

The historical average and Monday comparison are calculations using published options and share-price data.

The harder number sits inside management’s May guidance. At the midpoint, second-quarter revenue rises 13.5% from the first quarter. Adjusted EBITDA rises just 1.6%. That would trim the margin to about 6.5%.

Preliminary guidance bridgeRevenueAdjusted EBITDAImplied margin
Q1 2026 actual$608.1 million$44.3 million7.3%
Q2 midpoint estimate$690.0 million$45.0 million6.5%
Estimated first half$1.298 billion$89.3 million6.9%
Required second half at FY midpoint$1.602 billion$223.2 million13.9%
Full-year midpoint$2.900 billion$312.5 million10.8%

These are preliminary calculations using management’s guidance midpoints. The May outlook excluded any potential Eucalyptus contribution.

Reaching the full-year midpoint would require a steep second-half lift. Adjusted EBITDA would need to rise about 150% from estimated first-half levels. Revenue would need to increase 23.4%. The required margin would more than double.

That comparison is not a forecast. Eucalyptus will alter the reported revenue and cost base. Still, the bridge shows the stand-alone margin burden embedded in the old outlook.

First-quarter results explain that burden. Revenue grew 4%, while gross margin dropped eight percentage points. U.S. revenue fell 8%. International revenue rose almost tenfold from a small base.

Operating measureQ1 2026Q1 2025Change
Revenue$608.1 million$586.0 million+4%
U.S. revenue$529.9 million$578.7 million-8%
Rest-of-world revenue$78.2 million$7.3 million+969%
Subscribers2.584 million2.366 million+9%
Monthly revenue per subscriber$80$85-6%
Gross margin65%73%-8 points
Adjusted EBITDA$44.3 million$91.1 million-51%

The company’s first-quarter release supplied the operating figures. The adjusted EBITDA change is calculated from reported amounts.

Chief Financial Officer Yemi Okupe said in May, “We expect growth to accelerate from here.” The August report must show where that growth lands. U.S. revenue and gross margin remain the clearest checks. Hims Inc.

Jefferies Financial Group analyst Brian Tanquilut framed the issue after the first quarter. Investors wanted proof that “the company’s earnings power has bottomed,” he said. Monday’s rally raised that bar. Reuters

Hims completed its Eucalyptus acquisition on June 2. The business had served more than 850,000 customers by May. It also adds operations across Australia, Canada, Germany, Japan and Britain.

The branded weight-loss pivot remains central. Hims now sells approved drugs from Novo Nordisk A/S , including Wegovy and Ozempic. The move toward branded treatments raised product costs and hurt first-quarter results.

Risks: The FTC alleges privacy, billing and cancellation violations. A court has not decided those claims. Hims called them baseless and said it would “vigorously defend” itself. Lower branded-drug margins and Eucalyptus integration add further execution risk. Federal Trade Commission

The price damage is gone. The earnings hurdle is not.

TS2 TECH • EXTENDED COVERAGE

Further analysis

What does Hims need to achieve in its August 10 earnings report?
Hims forecast second-quarter revenue in the $680 million–$700 million range. The midpoint reflects approximately 27% year-over-year growth from the same quarter last year. The company projected adjusted EBITDA of $35 million–$55 million, for a margin of 5%–8%. SEC Analysts polled by FactSet anticipate a $0.05 loss per share, compared to a $0.17 profit a year ago. The results are expected to show an acceleration in growth while margin erosion stabilizes. The Wall Street Journal
Could the branded GLP-1 shift revive the U.S. operation?
U.S. revenue in the first quarter declined 8%, mainly due to changes in shipping cycles that shifted revenue recognition. Subscriber numbers still increased 9% to 2.584 million. Average monthly revenue per subscriber slipped 6% to $80. Gross margin was down by eight points to 65%, and adjusted EBITDA was cut roughly by half. SEC Novo has dropped its lawsuit and now provides approved GLP-1s via Hims. Hims, though, cautions that procurement expenses and shifting customers could weigh on margins. Reuters
Can Eucalyptus deliver sufficient value to warrant its cost?
Hims finalized the acquisition of Eucalyptus on June 2. The company's previous revenue outlook of $2.8 billion–$3.0 billion did not factor in Eucalyptus results at all. Hims Inc. Before the acquisition closed, Eucalyptus disclosed an annual run-rate over $450 million, based on annualized January gross billings rather than recognized revenue, which is a non-GAAP metric. The agreement includes total consideration of as much as $1.15 billion. Investors require detailed guidance around revenue, margins, integration expenses, and funding. SEC
What is the scale of the FTC overhang?
Hims was sued by the FTC, Utah, and Los Angeles County on July 29 over alleged unlawful health data sharing and misleading billing and cancellation practices. The lawsuit seeks injunctions, financial relief, restitution, and civil penalties. Federal Trade Commission Hims rejects the allegations and says it will strongly contest the suit. The matter is ongoing, with no disclosed estimate for potential liability. Hims Inc.
Is there significant potential for gains at the current valuation?
HIMS ended trading on August 3 at $30.82, giving the company an equity value close to $7.0 billion. That figure is about 2.4 times the consensus projection for 2026 revenue of $2.89 billion. Analysts anticipate revenue to reach $3.45 billion in 2027, representing an increase of about 19%. Reuters FactSet’s average analyst rating is Hold, with the mean price target of $30.15, or 2.2% under the latest close. The price targets vary widely, ranging from $21 to $40. The Wall Street Journal

Mateusz Kaczmarek is a financial and technology journalist at TS2.tech, covering stocks, artificial intelligence, semiconductors and global market developments. A graduate of the Poznań University of Economics and Business, he previously worked in financial analysis before moving into business journalism. His reporting focuses on technology companies, market trends and the forces shaping global investment markets. Follow Mateusz Kaczmarek on Google News.

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