New York, Jan 10, 2026, 21:15 EST — Market closed.
- Oddity Tech shares dropped 8% on Friday, sealing a tough week for the stock.
- KeyBanc lowered its price target to $50 from $70 but maintained its Overweight rating.
- Attention shifts to whether other brokers will jump on board — and to the upcoming earnings report.
Shares of Oddity Tech Ltd fell 8.0% to close at $35.42 on Friday, dipping as low as $35.32 earlier in the session. The drop came as investors digested another round of lowered forecasts from Wall Street.
This shift matters as we head into the new week because Oddity now acts as a key sentiment barometer for online beauty stocks: once price targets drop, the conversation rapidly pivots from growth prospects to valuation concerns.
Friday’s decline hit on heavier volume than seen earlier in the week, indicating some investors chose to cut risk without waiting for the next catalyst.
On Thursday, KeyBanc analyst Scott Schoenhaus cut his price target on Oddity to $50 from $70 but maintained a buy-equivalent rating, a report from Futu News showed.
KeyBanc highlighted competition worries and possible regulatory hurdles in a separate note, pointing to these as reasons valuation multiples might come under pressure — essentially, the price investors are willing to pay for each dollar of earnings or revenue.
A price target reflects an analyst’s forecast for a stock’s value over the coming year. Despite the recent cut, the $50 target remains roughly 41% higher than Friday’s closing price, suggesting upside potential if the company delivers and market sentiment steadies.
Oddity, known for beauty and wellness lines like IL Makiage and SpoiledChild, has faced several target cuts from brokers since late 2025, per a GuruFocus roundup of analyst moves.
Traders now face a key question: will Friday’s sell-off extend into Monday, or will bargain hunters step in after the steep drop?
The downside is clear: tougher competition, rising marketing expenses, or stricter regulations on customer acquisition and product claims could keep valuation pressure high well beyond any one analyst’s forecast.
After the upcoming session, the next major event on the horizon is earnings. Oddity is slated to release its report on Feb. 24, per Zacks’ earnings calendar, with investors keen to catch any early signals on demand and spending trends for 2026.
