New York, June 20, 2026, 16:01 EDT
- Roblox closed Thursday at $51.53, up 7.31%, with U.S. markets closed for Juneteenth after the bell.
- Wedbush said engagement was up for the third week in a row, with “Grow a Garden 2” and the Russia return both helping numbers.
- The week is set to hinge on whether user numbers keep rising as the new child-safety controls stay in effect.
Roblox surged in the holiday-shortened week, with the stock rising after new engagement data gave investors something positive as the company tries to address ongoing safety concerns. RBLX ended Thursday at $51.53, jumping 7.31%. That pushed the shares up roughly 19% from where they closed on June 12.
Roblox got hit by the market in May after the company lowered its forecast, blaming tougher age checks and stricter rules for weaker new user growth. With the NYSE closed Friday for Juneteenth and not open on the weekend, Thursday’s close is the last market price for Roblox until trading picks up next week.
Nasdaq rallied 1.91% on Thursday and booked a 2.43% weekly gain, Reuters reported, while the S&P 500 advanced 1.08% and 0.93% for the same periods. The tape’s strength lifted many names, but Roblox’s move outpaced the indexes by a wide margin.
Roblox picked up a third week of stronger engagement, Wedbush said, pointing to the “Grow a Garden 2” launch and Russia’s comeback. The firm is sticking with its Outperform rating and $65 price target, but called the rebound early and linked it to a couple key drivers. TipRanks
Russia isn’t a minor detail here. Reuters said June 10 that Russian authorities dropped a ban on Roblox after the company agreed to boost protections for younger users and follow Russian law.
Roblox rolled out its Kids and Select accounts worldwide for users under 16 earlier this week. “Children’s needs change significantly as they grow,” chief safety officer Matt Kaufman said. He said Roblox built the new accounts to combine age-based protections and parental controls. Roblox Investor Relations
EDO announced Thursday it’s bringing its ad outcomes tools to Roblox, so brands can see how their Roblox ads stack up against TV and streaming campaigns. That gives advertisers a more standard measure for whether their Roblox investment is paying off. “Marketers want to measure and compare performance everywhere their ads appear now,” said EDO president and CEO Kevin Krim. Business Wire
Roblox stock is getting some leeway from investors, who seem willing to let the company show that new safety rules won’t hold back long-run growth. Still, the risks aren’t off the table. Roblox’s Q1 letter blamed safety for a cut to its 2026 full-year revenue growth outlook, now at 20%-25%. Bookings growth also got trimmed to 8%-12%. Bookings refer to sales—mainly virtual-currency buys—before they’re counted as revenue.
Competition is still here. In May, Reuters said analysts were watching pressure from Fortnite and the expected “Grand Theft Auto VI” from Take-Two Interactive. D.A. Davidson’s Wyatt Swanson cautioned that any gains before GTA VI “may be erased” once it launches. Reuters
The week starts with traders asking if Thursday’s pop sticks. It was a big move. But Roblox still faces the bigger issue—can engagement keep rising without relaxing the safety changes regulators, parents and investors are watching?
