NEW YORK, March 31, 2026, 12:09 EDT
- Irenic, which disclosed an economic stake equal to roughly 2.5% of Snap’s Class A shares, sent CEO Evan Spiegel a public letter demanding action.
- Snap jumped roughly 12% to $4.50 as of midday in New York.
- The activist is pressing for a fresh look at Specs, more aggressive cost reductions, sharper ad strategy, and a governance overhaul.
Snap shares surged Tuesday, rallying roughly 12% to $4.50 in midday action, after Irenic Capital Management revealed it holds an economic stake equivalent to 2.5% of the company’s Class A stock and called on leadership to overhaul the business. The activist investor publicly pressed management to take steps to unlock value.
Snap is rolling out the campaign while it looks to shore up its bottom line following a jump in holiday-quarter ad sales. Back in February, the company topped Wall Street’s revenue estimates for the fourth quarter, yet its outlook for the first quarter landed just under what analysts had penciled in.
Snap posted $1.72 billion in fourth-quarter revenue. Active advertisers jumped 28%. Snapchat+ subscriptions climbed 71%, now at 24 million. Daily active users hit 474 million, up 5% year-over-year but down from the previous quarter. Emarketer’s Max Willens wasn’t convinced, pointing out the ads business still faces an uphill battle for big enterprise dollars.
Snap has been pushing further into paid offerings beyond advertising. Back in February, the company reported its direct-revenue segment—which covers Snapchat+ as well as in-app purchases—hit a $1 billion annualized run rate, with over 25 million subscribers. But ads still account for most of Snap’s revenue, and the fight for users with Meta’s Instagram and TikTok hasn’t eased.
Irenic, in its letter, pressed Snap to either spin off or shutter Specs—the AR eyewear business layering digital images onto real life. The fund also urged Snap to trim jobs, overhaul stock-based compensation, ramp up AI-driven ad monetization, and hand voting rights to holders of Class A shares. According to Irenic, their proposals could push Snap’s stock up to at least $26.37 per share, by their own math.
This cuts straight to Snap’s playbook. Back in January, the company spun out Specs into its own subsidiary—an effort to bring in external investment and narrow its sights before going public later this year. The move lines up with Snap’s push to go head-to-head with Meta on smart glasses and other AI-driven devices.
Snap chairman Michael Lynton said the company “welcomes input from all shareholders and regularly engages with investors” on topics like strategy, capital allocation and governance. Irenic’s push for increased buybacks follows the board’s move in February to authorize up to $500 million in Class A share repurchases. Investing.com India
The activist’s influence only goes so far. Snap points out that Class A shareholders don’t have voting rights, and as Irenic itself notes, investors in its position “do not vote for Snap directors” and are limited to trying to sway management. Meanwhile, Specs continues to burn cash, yet Snap still considers it key to expanding beyond the core social platform. SEC
Snap shares caught a bid, last changing hands at $4.50 after starting the session at $4.07.
