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SoFi Technologies (SOFI) stock rises today as Mastercard stablecoin deal, Noto buy stay in focus
11 March 2026
1 min read

SoFi Technologies (SOFI) stock rises today as Mastercard stablecoin deal, Noto buy stay in focus

NEW YORK, March 11, 2026, 09:50 EDT

SoFi Technologies bounced 2.6% to $18.77 early Wednesday, recouping nearly all of Tuesday’s slip. The stock had closed at $18.29, a drop from Monday’s $18.79.

SoFi’s rebound is significant as the company shifts focus from just loan growth toward fee and payment-driven businesses. On January 30, its fourth-quarter numbers showed adjusted revenue topping $1 billion for the first time. Fee-based revenue jumped 53%, while financial services revenue climbed 78%.

The report also outlined targets for 2026. For this year, SoFi is looking for adjusted net revenue of roughly $4.655 billion and adjusted earnings around 60 cents per share. First-quarter guidance calls for about $1.04 billion in adjusted net revenue, with adjusted EPS pegged near 12 cents.

SoFi’s deal with Mastercard, announced March 3, is central here. Under the agreement, SoFiUSD—a stablecoin pegged to the dollar—will serve as a settlement method on Mastercard’s network. SoFi calls it the first time a U.S. nationally chartered and insured deposit bank has put a stablecoin on a public blockchain. Galileo will roll out the service early to its bank clients. CEO Anthony Noto says the aim is to move money “faster, cheaper, and safer.” Mastercard’s Sherri Haymond, for her part, said the move broadens the reach of “trusted digital currencies” at scale. SoFi

A new insider move just landed. According to a March 2 SEC Form 4, Noto picked up 56,000 shares of SoFi at a weighted average of $17.8842, bringing his direct stake to 11,675,452 shares.

Wall Street’s enthusiasm is still muted. TipRanks noted KBW’s Tim Switzer labeled the Mastercard tie-up a “significant development” for SoFi, suggesting it may give the company an edge as stablecoins consolidate. Still, he maintained his Underperform rating and stuck to a $20 price target. TipRanks

Bigger fintech names caught a bid on Wednesday. Affirm was up roughly 2.3% early, with PayPal matching that gain. Mastercard barely moved. Wall Street’s major indexes started the day mixed, as February U.S. inflation landed close to forecasts.

There are still risks. SoFi highlights regulatory, compliance, and adoption issues tied to its digital-asset products in its filings, and management pointed out that Technology Platform enabled accounts dropped 23% last quarter after one major client left Galileo.

Valuation remains a sticking point. SoFi’s shares fetch roughly 50 times trailing earnings. Management, for its part, is still targeting adjusted net revenue of $4.655 billion and adjusted EPS of about 60 cents for 2026.

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