New York, January 7, 2026, 15:28 EST — Regular session
- Uber shares rose 0.7% as investors digested a CES robotaxi debut with Lucid and Nuro.
- Wall Street is split on how fast robotaxis bite into Uber’s economics, with price targets still well above the market.
- Traders are now looking to U.S. jobs data on Jan. 9 and Uber’s expected early-February earnings update.
Uber Technologies shares rose 0.7% to $86.10 on Wednesday after Uber and partners Lucid and Nuro debuted a production-intent robotaxi at CES, the Consumer Electronics Show, in Las Vegas. Uber, which sold its self-driving unit to Aurora Innovation in 2020, has since leaned on partnerships to bring robotaxis onto its app. The stock traded between $85.16 and $87.73.
The robotaxi push matters now because it puts a fresh question on Uber’s stock price forecast: how much of each fare Uber keeps when cars drive themselves. Melius Research cut Uber to “sell” on Jan. 5 and set a $73 price target, warning robotaxis from Tesla and Alphabet’s Waymo could force lower prices or thinner platform fees, Barron’s reported. Washington is also moving: a U.S. House panel plans a Jan. 13 hearing on draft proposals that could ease deployment hurdles for self-driving vehicles. 1
Uber has not confirmed an earnings date, but Wall Street Horizon data put the next report on Feb. 4 before the bell. Investors will listen for comments on ride growth, margins and the “take rate” — the cut Uber keeps from each booking — plus any update on autonomous partnerships and rollout timing. 2
Uber, Lucid and Nuro said autonomous on-road testing began in December, led by Nuro, as they work toward a planned service launch in the San Francisco Bay Area later in 2026. “Uber is proud to partner with Lucid and Nuro to bring a state-of-the-art robotaxi to market later this year,” said Sarfraz Maredia, Uber’s global head of autonomous mobility and delivery. 3
Separately, Uber and TomTom said they renewed a deal that plugs TomTom maps and location services into Uber’s platform. “Accurate mapping is key to delivering a fast and intuitive experience,” Uber vice president of product Amit Fulay said in the statement. 4
Jefferies analyst John Colantuono urged investors to buy into recent weakness, arguing the market is overpricing the near-term hit from self-driving rivals. “We recommend buying UBER,” he wrote, adding that “AVs will have nearly zero impact on growth through 2027.” Jefferies pointed to Waymo’s growth and said even a target of 1 million paid rides a week by end-2026 would still be a small share of U.S. rideshare demand. 5
Wolfe Research trimmed its Uber price target to $110 from $125 while keeping an Outperform rating, pointing to elevated valuations even as it expects 2026 to remain constructive for internet names. 6
Across the Street, price targets still sit above the tape. MarketScreener data based on FactSet show an average target price of about $110.72, implying roughly 29% upside from recent levels, though estimates run from $73 to $150. 7
But the downside case is simple: robotaxis scale faster than expected, regulators clear the path sooner, and Uber’s take rate compresses as it competes to keep riders and fleets on its platform. Barchart data show Uber is about 15% below its 52-week high of $101.99; short-term traders have also been watching the mid-$80s area after Wednesday’s dip and rebound.
Macro data could still set the tone before company news hits. Investors are waiting for the U.S. government’s December jobs report on Friday, Jan. 9, after mixed labor-market signals on Wednesday; Uber’s next major company catalyst remains its expected early-February earnings update. 8
