New York, January 9, 2026, 08:08 EST — Premarket
- SoFi shares closed up 2.7% on Thursday and were steady early Friday before the bell
- U.S. nonfarm payrolls data due before the open keeps rate-cut bets in play
- SoFi reports quarterly results on Jan. 30, with guidance and credit trends in focus
SoFi Technologies, Inc. (SOFI.O) shares were little changed in early premarket trading on Friday near $27.72, after rising 2.7% in Thursday’s regular session. The stock slipped about 0.5% after hours.
The immediate driver is macro. U.S. nonfarm payrolls data are due at 8:30 a.m. ET, with economists looking for 60,000 jobs added in December and the unemployment rate edging down to 4.5%, a Reuters poll showed. Markets are pricing roughly 60 basis points (0.60 percentage point) of Federal Reserve easing in 2026, leaving rate-sensitive stocks exposed to any surprise.
For SoFi, the rate story cuts in more than one direction. Lower yields can support valuations for higher-growth financial stocks, but a weaker jobs backdrop can eventually bleed into consumer credit. The company is set to report fourth-quarter and full-year 2025 results on Friday, Jan. 30, and will hold a conference call at 8 a.m. Eastern after posting results around 7 a.m., the company said.
Investors are also still digesting the company’s recent equity raise. In an 8-K filing, SoFi said underwriters exercised a 30-day option to buy additional shares — a standard deal feature that lets banks purchase more stock at the offering price — lifting the total sold in the offering to 57,754,660 shares. The company said it completed the issuance and sale of the option shares on Jan. 5.
Wall Street has not landed in the same place on what that capital means. Bank of America analyst Mihir Bhatia resumed coverage with a Sell rating and a $20.50 price target, calling the $1.5 billion capital raise a “modest positive” but warning it also fed acquisition talk; any deal is “likely to be smaller and more complementary than game-changing,” he wrote. Barclays analyst Terry Ma reiterated a Hold rating and pointed to a “benign” credit backdrop, while Goldman Sachs analyst Michael Ng kept a Hold stance and said he preferred shorter-duration consumer finance models, including “buy now, pay later” lender Affirm, and stayed cautious on SoFi and peer Upstart. TipRanks
The tape has been jumpy. SoFi fell 7.9% on Tuesday and then regained ground into Thursday’s close at $27.72, according to price data. The shares are up about 1% so far in 2026 and remain below a 52-week high of $32.73 hit in November.
But the rebound comes with obvious pitfalls. A hotter payrolls print could push yields higher and squeeze fintech valuations again, while a sharper slowdown would likely shift attention away from rate cuts and toward credit losses and funding costs.
Traders are watching the payrolls report and the market’s first rate reaction after the open. The next company catalyst is SoFi’s Jan. 30 results and any fresh color on lending demand, credit performance and capital use.
