NEW YORK, June 9, 2026, 06:01 EDT
- Apple shares fell 1.9% to finish Monday at $301.54 following its WWDC keynote. The stock slipped again in early premarket hours.
- Apple’s much-awaited revamp of Siri AI has investors sizing up the delay, and they’re also looking at uncertainties in rollout, timing and how it will make money.
- The company is relying on partners like Google and Nvidia for its AI efforts, with analysts divided on whether that makes the stock safer or less interesting.
Apple Inc. shares slipped in premarket trading Tuesday, continuing the drop that followed WWDC. The company’s new Siri AI announcement left investors with questions on when AI might start to drive revenue gains.
Apple stock traded in a tight range near $300.70 to $300.74 in premarket hours, after dropping 1.9% to $301.54 at Monday’s close. Shares had climbed earlier during the Worldwide Developers Conference, but those gains faded.
Apple shares had climbed ahead of the event, as many investors bet a better AI pitch would shore up the iPhone and help keep Apple in growth-stock territory. After WWDC, Wall Street is left wondering again whether Apple’s usual formula—tight grip over its hardware, software and services—can make up for getting to AI late and still deliver a big audience.
Apple on Monday showed off Siri AI, a new take on its voice assistant, now backed by Apple Intelligence, which is the company’s name for its generative AI system. The software can handle or summarize text, images, and answers. Apple said Siri will be able to use personal context, read what’s on a user’s screen, and move between apps. The beta is coming later this year to supported devices, starting with English.
Apple rolled out Siri AI, calling it a “dramatically more capable and conversational assistant” that helps users find information and get things done, Craig Federighi, Apple’s senior VP of Software Engineering, said in the company’s statement. Apple
Analysts took a cautious line. Bob O’Donnell, who heads TECHnalysis Research, told Reuters the launch “finally delivers on the promise of Siri from 15 years ago.” He called it “AI for the masses,” though it stops short of what he described as fully agentic AI, where systems work more independently. Craig Moffett of MoffettNathanson said the updates were not “earth-shaking” but said Siri could now become “a credible chatbot and possibly a credible agent.” Reuters
Apple is pushing to catch up with OpenAI’s ChatGPT, Google’s Gemini, and Anthropic’s Claude, but wants to avoid the big data-center costs seen at Microsoft and other cloud players. Reuters said Apple has used some Google Gemini tech for its models, and plans for larger models to run in the cloud on Nvidia chips.
Partner deals are a key part of the bull case, according to Evercore ISI analyst Amit Daryanani. He called Apple “an underappreciated, lower-risk way to play AI,” and compared the company to a “toll-booth” operator for AI—able to profit from AI activity without paying for all the costly infrastructure. MarketWatch
Analysts split on Apple’s event. KeyBanc’s Brandon Nispel flagged the lack of a clear AI revenue plan, the dependence on Google’s Gemini, and limited AI in Apple’s core apps, Barron’s reported. He held his Sector Weight. Wedbush’s Daniel Ives disagreed, calling the event solid and seeing AI services adding $75 to $100 a share in value over time.
Apple gave a look at a wide set of software updates at WWDC, rolling out iOS 27, iPadOS 27, macOS 27, watchOS 27, visionOS 27 and tvOS 27, as well as fresh parental controls and more child-safety options. Apple also said its Apple Intelligence platform will bring new tools to Photos, Safari, Messages, Mail and Image Playground.
But there are clear risks. Apple said Siri AI isn’t coming to China at launch as it navigates regulatory hurdles. The company also said iOS 27 and iPadOS 27 won’t get the feature in the European Union because of the Digital Markets Act. Federighi called Apple “deeply disappointed” and said there’s no timeline for when iPhone and iPad users in the EU will get it. Apple
Privacy is still on the table. For Siri AI to get smarter, it has to know more about what people do on their devices and in their apps. “That creates an inevitable tension between convenience and privacy,” PP Foresight analyst Paolo Pescatore told Reuters. Apple has to convince users they can have both privacy and intelligence. Reuters
Siri AI is getting some credit in the market as a step forward, but not as a full breakthrough yet. What comes next is whether developers actually use it, if people end up trusting it, and if Apple can turn a more capable Siri into better device sales or more revenue from services—all before investors ask whether the AI story still justifies the stock’s current premium.
