NEW YORK, August 3, 2026, 17:01 EDT
- Celsius ended regular trading at $28.23, falling 3.36%. The S&P 500 finished up 1.48%.
- Analysts on average expect Q2 revenue of about $887.7 million, with adjusted EPS seen at $0.42-$0.43. The company will report results on August 6 before markets open.
- Initial estimate: If Rockstar sales remain at Q1 levels, the year-over-year revenue increase before accounting for Rockstar is approximately 11.1%.
Celsius stock ended regular U.S. trading at $28.23, declining 3.36%, with 12.8 million shares changing hands. Trading volume amounted to 138% of the 65-day average.
The S&P 500 rose by 1.48%. The difference suggests companies or sectors may be wary ahead of Thursday’s report.
Celsius climbed 7.7% over the past week, rising from $27.12 to $29.21. On Monday, its total increase since July 24 narrowed to 4.1%.
| Date | Closing price | Move |
|---|---|---|
| July 24 | $27.12 | Reference value |
| July 31 | $29.21 | Up 7.7% over the week |
| August 3 | $28.23 | Down 3.36% on Monday; 4.1% higher than July 24 |
Shares of Monster Beverage Corporation (NASDAQ:MNST), the nearest public competitor, slipped 2.94% on Monday. Celsius will release earnings before the open on Thursday, with Monster scheduled to report after Thursday’s close.
Analysts on Wall Street project Q2 revenue of approximately $887.7 million, with adjusted EPS forecast between $0.42 and $0.43. Revenue is anticipated to increase by 20.1%, while adjusted EPS is expected to decline by about 9% to 11%.
| Metric | Q2 2025 actual | Q1 2026 actual | Q2 2026 consensus |
|---|---|---|---|
| Revenue | $739.3 million | $782.6 million | $887.7 million |
| Adjusted diluted EPS | $0.47 | $0.41 | $0.42-$0.43 |
| Gross margin | 51.5% | 48.3% | — |
Reported numbers are shown for 2025 and Q1, while Q2 2026 data reflects analysts’ latest forecasts.
The year-over-year comparison is less inflated than Q1, which saw headline growth of 138%. In Q2 2025, Alani Nu was included for the entire quarter. Rockstar’s acquisition occurred on August 28, following the end of that period.
This creates a straightforward bridge. Initial estimate: If Rockstar delivers the same $66.6 million seen in Q1, removing that figure results in $821.1 million attributed to the existing portfolio before Rockstar.
| Preliminary Q2 revenue breakdown | Amount |
|---|---|
| Q2 consensus revenue | $887.7 million |
| Minus projected Rockstar input | $66.6 million |
| Estimated revenue excluding Rockstar | $821.1 million |
| Q2 2025 revenue as reported | $739.3 million |
| Estimated growth rate without Rockstar | 11.1% |
| Growth headline attributable to Rockstar estimate | About 9 percentage points |
The bridge assumes Rockstar’s Q1 contribution remains unchanged from the previous quarter. This is not company guidance.
The difference is important. Reported growth may stay significantly higher than before the Rockstar comparison. Sustained demand for core CELSIUS and Alani products needs to drive the rest of the gains.
Q1 data reflected significant brand performance disparities. Overall retail portfolio sales increased by 29.8%, with CELSIUS advancing 6%. Alani saw sales double, whereas Rockstar declined by 13%.
| Portfolio or brand | Q1 U.S. retail-sales growth | Category dollar share |
|---|---|---|
| Celsius Holdings portfolio | +29.8% | 20.9% |
| CELSIUS | +6.0% | 9.9% |
| Alani Nu | +100.0% | 9.0% |
| Rockstar Energy | -13.0% | 2.0% |
The retail data encompasses monitored U.S. channels over the 13-week period concluding March 29.
Margins represent the second challenge. First-quarter gross margin reached 48.3%, dropping by 400 basis points from a year earlier. This figure was also 320 basis points lower than in the second quarter of 2025. Chairman and CEO John Fieldly stated integration was “firmly on track,” while the company pointed to increased commodity costs. Celsius Holdings
The options market is pricing in a significant swing. The mid-point between bid and ask for the August 7 $28.50 straddle was around $3.44 late Monday, representing 12.2% of the stock’s value.
The projected range stretches from about $24.79 to $31.67 by Friday. Over the past four earnings sessions, Celsius shares have seen one-day moves averaging 13.4% in either direction. This span included a rise of 17.3% and a decline of 24.8%.
This week’s focus is set on four key figures: CELSIUS growth, Alani’s sell-through, Rockstar revenue, and gross margin. Alani’s first-quarter sales were lifted by orders linked to its transition into PepsiCo, Inc. NASDAQ:PEP distribution. Celsius will report on August 6 before the market opens, with its earnings call at 8 a.m. ET. Monster will release its results after the close.
Risks: CELSIUS core growth faces potential for further deceleration. Alani order volumes might stabilize following the distribution change. Pressure on margins is possible from Rockstar downturns and increased commodity prices. Conversely, results may improve with quicker integration or a more favorable product mix.
