American Express will acquire TheFork from TripAdvisor for $700 million. New York, June 15, 2026, 17:04 ET
- American Express is set to acquire TheFork from Tripadvisor for $700 million in cash.
- If the deal closes, Amex’s dining network is set to jump to about 75,000 bookable venues.
- Tripadvisor said the sale lets it put more focus on its Experiences segment.
American Express said it will buy TheFork from Tripadvisor for $700 million in cash. The deal aims to boost Amex’s global dining business. TheFork works with more than 50,000 restaurants in 11 European countries, offering reservation and management tools, according to the company.
American Express said its new deal builds on earlier buys of Resy and Tock, expanding its restaurant-booking tools. The company said these three platforms will now link Amex users to 75,000 restaurants. “Dining is one of the most important ways people engage with our brand,” Rafa Marquez, international card services president, said in a statement. Business Wire
Tripadvisor said it agreed to a put option to sell TheFork, after saying in February it was looking at its options for the unit. Tripadvisor said the deal shows what it built and gives it more room to focus on the Experiences side. CEO Matt Goldberg said it’s “the tangible value” of the portfolio and ties to its focus on Experiences. PR Newswire
Tripadvisor expects to finish the deal before 2026 wraps up, following labor negotiations, regulatory sign-off, and standard closing moves. In its statement, Tripadvisor said taxes from the sale should be minimal, so the company expects net proceeds to be near the gross. Possible uses for the cash include buybacks, paying down debt, or adding to its Experiences unit.
TheFork reported $232 million in revenue and $28 million in adjusted EBITDA for the 12 months through Q1 2026, according to Tripadvisor’s latest filing. BTIG’s Jake Fuller told Reuters the deal looks positive for Tripadvisor but said some investors may raise concerns if the proceeds are funneled into Experiences, rather than used for Viator. Stock Titan
