Hooters Restaurants Pitches Family Appeal as Business Comeback Faces Scrutiny
Hooters’ founder-led group is making a push to revamp the brand after buying it out of bankruptcy. The owners want to shift Hooters back to being a beach-themed neighborhood spot, aiming for more family business. Hooters Inc. said changes are rolling out now — updates to older uniforms, fresher food, and upgrades underway at about 140 of its 198 U.S. stores as well as 60 abroad. CEO Neil Kiefer said the group is “taking back the Hooters name.”