Deckers (DECK) Stock Slides on Tariff Warning – Can HOKA & UGG Brands Spark a Comeback?
Key Facts: Deckers Brands (NYSE: DECK) closed around $90.50 on Oct. 24, 2025, down ~14% on the day after the company gave softer guidancebenzinga.cominvestopedia.com. In its Oct. 23 earnings release, Deckers reported 2Q FY2026 revenue of $1.43 billion (up 9%) and EPS of $1.82 (up 14%), beating consensusinvestopedia.com. Management reiterated full-year sales of ~$5.35 billion (down from Street’s ~$5.45B estimate) and EPS guidance of $6.30–$6.39benzinga.cominvestopedia.com. Shares tumbled Friday to lead market decliners after CEO Stefano Caroti warned that U.S. consumers may turn “cautious” in the face of rising tariffs and pricesinvestopedia.cominvestopedia.com. Analysts immediately cut targets: for example, Needham cut its 12‑month target