PayPal’s Big Bet: New Ads Push, Profit Focus & Fintech Shakeup – Is PYPL Poised to Rebound?
PayPal shares jumped nearly 5% in pre-market trading on Oct. 7, 2025, after launching an advertising platform for merchants. The stock trades near $71, up about 16% year-to-date, with a market cap close to $68 billion and a trailing P/E of 15. Q2 earnings beat forecasts, and PayPal raised its 2025 profit outlook. Analyst consensus is Hold, with a median 12-month target in the mid-$80s.