Apple Stock Hits New Highs as iPhone 17 “Supercycle” and AI Push Fuel Rally – What’s Next for AAPL?
Apple shares traded near $253 on Oct. 20, 2025, just below their record high, and are up about 2% for the year, lagging peers. The company launched new devices with its M5 chip last week, holding prices steady despite inflation. Early iPhone 17 sales are 10–15% above last year. COO Jeff Williams will retire by year-end, with Sabih Khan set to lead operations.