Nike stock climbs as BTIG tags $100 target, UBS sees stronger brand signals
New York, Jan 5, 2026, 13:28 EST — Regular session Nike, Inc. (NKE) shares rose about 2.5% to $64.89 on Monday, after fresh analyst commentary highlighted improving brand signals and a 2026 catalyst set. The stock traded between $63.27 and $65.36 in the session. The notes matter because investors are trying to gauge whether Nike’s turnaround is gaining traction early in 2026, after a period of uneven demand and margin pressure. Wall Street is watching for signs that product refreshes and tighter distribution can lift sales without forcing deeper discounts. For traders, the near-term debate is timing. A long-dated recovery