PepsiCo stock (PEP) steadies after new U.S. dietary rules take aim at sugar, processed snacks
NEW YORK, Jan 9, 2026, 15:19 EST — Regular session PepsiCo (PEP.O) shares were little changed on Friday after new U.S. dietary guidelines urged Americans to avoid sugar-sweetened beverages and cut back on salty or sweet processed foods such as chips and cookies. The stock was up about 0.3% at $139.77 in afternoon trading, after ranging from $138.70 to $140.78. The 2025–2030 guidelines are not a regulation, but they sit underneath federal feeding programs and can shape what gets served and bought at scale. The Health and Human Services Department said the document is the “foundation” for programs including school