Apple’s Luxe Watch Collab Steals the Show: New Apple Watch Hermès Unveiled at 2025 Event
The Apple Watch Hermès announced at the September 9, 2025 “Awe Dropping” event exemplifies Apple’s ongoing strategy of blending luxury fashion with consumer tech. Apple launched three new watches that day – the Series 11, Ultra 3, and SE 3 – but the Hermès Edition of Series 11 stood out as the most upscale offering techcrunch.com. This marks the 10th consecutive year of Apple’s collaboration with Hermès, and it shows Apple’s commitment to courting style-conscious buyers. The Hermès model is essentially a specially packaged Series 11 with bespoke Hermès watch bands and aesthetics. It’s targeted at a niche audience that values exclusive design, materials, and brand prestige as much as cutting-edge gadget features.