Deckers (DECK) Stock Slides on Tariff Warning – Can HOKA & UGG Brands Spark a Comeback?
Key Facts: Deckers Brands (NYSE: DECK) closed around $90.50 on Oct. 24, 2025, down ~14% on the day after the company gave softer guidance benzinga.com investopedia.com. In its Oct. 23 earnings release, Deckers reported 2Q FY2026 revenue of $1.43 billion (up 9%) and EPS of $1.82 (up 14%), beating consensus investopedia.com. Management reiterated full-year sales of ~$5.35 billion (down from Street’s ~$5.45B estimate) and EPS guidance of $6.30–$6.39 benzinga.com investopedia.com. Shares tumbled Friday to lead market decliners after CEO Stefano Caroti warned that U.S. consumers may turn “cautious” in the face of rising tariffs and prices investopedia.com investopedia.com. Analysts immediately cut targets: