Bitcoin price today rises toward $90,000 as ETF flows and Fed bets steer sentiment Bitcoin rose 1.8% to $89,441 early Friday, edging back toward $90,000 after a soft finish to 2025. It traded between $87,722 and $89,797. 2 January 2026 Bitcoin·Cryptocurrency·NASDAQ:COIN·NASDAQ:MARA·NASDAQ:RIOT·NYSE:FBTC·NYSE:IBTC