Premarket Alert: Will Nike (NKE) Stock Skyrocket or Sink Monday? Here’s Why
Latest News and Market Drivers Nike has been in the news for several turnaround efforts and headwinds. In late September, CEO Elliott Hill emphasized big marketing investments (e.g. World Cup campaigns) even as tariff costs and China softness persist reuters.com reuters.com. Reuters reports that despite clearing inventory and a surprise 1% revenue bump in Q1 FY2026 (ended Aug 31), Nike warned Q2 sales will dip “low-single digits” reuters.com reuters.com. Tariff burdens have climbed (now ~$1.5 billion vs. $1B prior) as most manufacturing is in Vietnam/China/Indonesia reuters.com. Consumer demand remains cautious. For example, retailers like Foot Locker have scaled back Nike orders,