Palantir’s Shocking Reinvention: From Secretive Spy Tech to $400B Cult Lifestyle Brand
Palantir has launched a new online store selling branded merchandise, including $99 shorts and $119 tote bags, as it seeks to build a “lifestyle” brand. The company reported Q2 2025 revenue of $1.03 billion, up 48% year-over-year, and landed a £750 million UK Ministry of Defence contract. Its stock has surged 300% this year, pushing market value past $400 billion. CEO Alex Karp includes thank-you notes in merch orders.