Apple’s Ultra-Thin iPhone Air Unveiled – A Jaw-Dropping Event Reveals iPhone 17 and More
Apple’s September 9, 2025 event in Cupertino introduced a slate of new devices headlined by the iPhone 17 lineup and a surprise addition – the iPhone Air. CEO Tim Cook took the stage at the Steve Jobs Theater to unveil what Apple calls a “breakthrough design” for its phones, alongside incremental upgrades to its wearables and accessories. The iPhone Air stole the spotlight as the company’s boldest iPhone redesign in years, while Apple also rolled out the iPhone 17, new Apple Watch models, and next-generation AirPods Pro earbuds reuters.com reuters.com. The event comes at a pivotal moment for Apple, which is balancing innovative hardware leaps with external challenges like component tariffs and a race to integrate more AI features into its products reuters.com reuters.com.