NRMA Insurance and Accenture Song Launch ‘Helping the Game We Love Continue to Thrive’ Cricket Campaign for 2025 Ashes Summer
NRMA Insurance and Accenture Song launched a new brand campaign as the 2025–26 NRMA Insurance Men’s Ashes Series begins in Sydney. The campaign, “Helping the game we love continue to thrive,” marks NRMA’s 100 years in Australia and extends its partnership with Cricket Australia. A 30-second TV ad features a lighthouse beam illuminating community cricket. NRMA remains naming-rights partner for the Ashes.