Zeta Global Stock Pops Before the Bell as AI-Marketing Trade Gets Another Look
Zeta Global traded at $24.13 in Monday premarket, up 5.42% after a 13.43% Friday surge on heavy volume. Q1 revenue jumped 50% to $396 million; 2026 guidance midpoint raised to $1.785 billion. OpenAI models now support Athena, Zeta’s AI-driven marketing tool. Analyst targets average $28.31, with BofA at $24. Risks include rapid price gains, competition with Salesforce, Oracle, Adobe, and execution on AI growth.