Virgin Australia Becomes First Aussie Airline to Embed ChatGPT as OpenAI Lands Wesfarmers Enterprise Deal
Virgin Australia announced a formal partnership with OpenAI on November 28, becoming the first Australian airline to integrate ChatGPT into its flight search and booking systems. The deal includes plans for a Virgin Australia app inside ChatGPT and secure staff access to enterprise-grade AI tools. The same day, Wesfarmers signed a separate enterprise-wide agreement with OpenAI.