Disney Invests $1 Billion in OpenAI to Bring Marvel, Pixar and Star Wars Characters to Sora AI Video Platform
The Walt Disney Company is making one of the boldest bets yet on generative AI. On December 11, 2025, Disney announced a three‑year “landmark” agreement with OpenAI that will let the company’s Sora video generator create short, fan‑prompted clips featuring more than 200 characters from across Disney, Marvel, Pixar and Star Wars – combined with a $1 billion equity investment in OpenAI. The Walt Disney Company+2Reuters+2 It’s the first time a major Hollywood studio has licensed such a large slice of its character library to a consumer AI video app, and it could redefine how fans create – and how